Sundararaman Pattabiraman

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Job Title: Chief finance officer

Company: Wasoko

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Sundararaman (Sundar) Pattabiraman took on the global CFO role at Wasoko (previously Sokowatch) in June 2021.

He has over 22 years’ experience in Africa and Asia, 16 of which have been in the telecom sector. Sundar has a strong track-record in strategic performance and building robust operations across FMCG companies as well.

Prior to that he was the group CFO of Kenafric Industries, which he joined after four years as the CFO of Telkom Kenya.

This was after holding the positions of head of Finance, Planning and Analysis at Safaricom, CFO at Essar Telecom Kenya Limited and also a chief controller at Bharti Airtel. He has also held senior positions at Hutchison Essar (now Vodafone India) and Gillette and TVS Electronics.

Sundar is a member of the Institute of Chartered Accountants of India and Institute of Cost Accountants of India. He holds a Bachelor’s in Business/Commerce from the University of Madras and has completed the Senior Management Programme at the Indian Institute of Management.

Work
Jun 2021 - Present: Global CFO, Wasoko (previously Sokowatch)
Mar 2020 - June 2021: Group CFO, Kenafric Industries
Oct 2016 - Mar 2020: CFO, Telkom Kenya
Feb 2015 - Sep 2016: Head Of Financial Planning Analysis, Safaricom
Dec 2009 - Dec 2015: CFO & Director, Essar
Dec 2005 - Dec 2009: Chief controller, Bharti Airtel
2001 - 2005: Head of Finance, Vodafone
Aug 2000 - Sep 2001: Finance Manager, Motorola
Sep 1998 - Jul 2000: Factory Controller, Gillette India
1994 - 1998: Finance Manager, TVS Electronics

Education
2007 - 2008: Senior Management Programme, Indian Institute of Management, Calcutta
1986 - 1989: Bachelor’s in Business/Commerce, University of Madras

Wasoko (previously Sokowatch)
Wasoko is a B2B e-commerce platform that connects small shops to the digital economy, and provides services that were previously unavailable. The company aims to provide everything a retailer needs, no wholesalers or banks necessary.

Thousands of retailers across Kenya, Tanzania, and Rwanda use Wasoko's mobile ordering and delivery service to receive the goods they need as quickly and cheaply as possible while also accessing growth financing for the first time.

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