CFO and executive coach Jay Atara outlines the vital transition from a numbers-focused finance director to an influential strategic partner. Drawing on deep industry experience and the rise of AI, he delivers a roadmap for finance leaders ready to step off their technical island and lead with commercial foresight. Frederick Nshekanabo, CFO at CRDB Bank, is among the nominees for the 2026 CFO East Africa Awards, having spent nearly three decades at one of Tanzania's largest banks. The membership gives Liquid Kenya’s finance leadership team opportunities to connect with peers and access CFO East Africa’s professional development opportunities. The seasoned finance and strategy leader steps into the role after more than two decades spanning healthcare, FMCG and manufacturing across East Africa Mastercard Foundation finance director Winnie Waweru asks the same question in every room she enters: Where is the voice of the young people? Car & General is entering another period of reinvention after nine decades of surviving changing markets. For CFO Sam Njenga, staying relevant necessitates remaining close to customers, investing in people, embracing technology and being willing to rethink what comes next. Daniel started running in 2016 to get fit. A decade later, the recreational runner has graduated from half marathons to the full marathon, with each run teaching him lessons about discipline and knowing when to slow down. The region's first dedicated creative economy investment fund brings its senior finance team into East Africa's most active community of finance leaders. Flora Makule, CFO at Reliance Insurance Company Tanzania, is among the nominees for the 2026 CFO East Africa Awards, with over 17 years of experience across insurance and banking in Tanzania. As head of finance and operations at both PHAT! Music & Entertainment and Yakwetu, James Mwenda believes that the modern CFO’s greatest asset is the quality to never stop learning and an ability to connect people through effective communication. At the CFO East Africa Sustainability Summit in Kampala, Stanbic Bank Uganda CEO Mumba Kalifungwa said sustainability needs to be understood across the enterprise while finance leaders connect reporting requirements with long-term value. Transitioning from the predictive world of insurance to the heavy machinery of mining is a massive operational shift. Gabriel Msabi, chief accountant at Mantra Tanzania (Uranium One), explains how his core finance skills easily translated to support major infrastructure projects. One of the world's most recognised skincare brands brings its finance team into CFO East Africa's community of C-suite finance leaders. Ezekiel Lovililo, CFO at NICOL, is among the nominees for the 2026 CFO East Africa Awards, with over a decade of financial leadership across insurance and the public sector in Tanzania. Daisy Wanjie has spent her career at the intersection of finance and impact. She explains how the organisation she helps lead is closing one of the continent's most persistent financing gaps. Finance leaders at the CFO East Africa Sustainability Summit in Kampala argued that sustainability has moved from a side project into the centre of financial strategy. The CFO East Africa Sustainability Summit in Kampala dived into the growing role of CFOs in ESG and the need to tailor global frameworks to local realities. I&M Bank Uganda brings its senior finance team into East Africa's most active community of finance leaders, signing up as a corporate member of CFO East Africa. Emmanuel Mugagga, CFO at Uganda National Oil Company, is among the nominees for the 2026 CFO East Africa Awards, with over 25 years of finance experience across the oil and gas industry.The making of a strategic CFO
Frederick Nshekanabo nominated for the 2026 CFO Awards
Liquid Kenya takes up CFO East Africa corporate membership
Stephen Maina appointed managing director at Tropikal Brands Afrika
Mastercard Foundation's Winnie Waweru wants young people in the rooms that matter
How Car & General CFO Sam Njenga is keeping a 90-year-old business agile
Madison group CFO Dr Daniel Kinyua has learned to finish what he starts
HEVA Fund joins CFO East Africa as corporate member
Flora Makule nominated for the 2026 CFO Awards
PHAT! head of finance James Mwenda refuses to be 'just an accountant'
Stanbic Uganda CEO Mumba Kalifungwa says sustainability is good business
What insurance taught Uranium One's Gabriel Msabi about building mines
Beiersdorf joins CFO East Africa as corporate member
Ezekiel Lovililo nominated for 2026 CFO Awards
African Guarantee Fund CFO Daisy Wanjie unlocks billions in SME funding
Uganda’s finance chiefs put CFOs at the heart of ESG
CFOs at Sustainability Summit say green business is smart business
I&M Bank Uganda joins CFO East Africa as corporate member
Emmanuel Mugagga nominated for the 2026 CFO Awards
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Contact: KC Rottok Chesaina
CFO East Africa community manager
kcrottok@cfo-ea.com




