MAT Abacus Business School principal and country team leader Samuel Sejjaaka believes CFOs must create value for the business beyond the finance function. He dives into the transition from CFO to CEO and why finance executives should embrace the relentless pursuit of knowledge. After four years of losses, Sanlam Kenya has finally turned the tide, reporting a historic Ksh 1 billion profit. Head of finance Fredrick Njoroge explains how the company overcame challenges to achieve sustained growth.
Revenue Assurance (RA) has evolved into a powerful tool for optimising revenue streams and strengthening financial decision-making. Specialist Joseph Nderitu explores how CFOs can harness it to deliver greater value beyond compliance.
In December 1995, while most of the world revelled in the festive season, Ashif Kassam had his head buried in every piece of literature he could find about general insurance. The firm where he worked as an audit manager, Samvir & Co, had received an opportunity to audit an insurance company, the first one in their portfolio, and Ashif accepted the challenge to lead this engagement.
In the past, CFOs were seen as financial gatekeepers who managed an organisation’s costs and risks. Today, finance leaders are expected to drive strategy, innovation, and growth. American Tower Company CEO George Odenyo, MAT Abacus Business School principal Professor Samuel Sejjaaka, and Strathmore University senior lecturer Professor James McFie weigh in on how finance executives can drive value and shape the future of their companies.
Traditionally, CFOs have relied on historical data and forecasting methods in creating strategy. But as panelists at the CFO Kick-off summit noted, changes in consumer habits and the global economy have placed heavier demands on finance executives. First defined by the TM Forum, revenue assurance (RA) is a practice that employs data quality and process improvement methods that improve profits, revenues, and cash flows without influencing demand. And as revenue assurance and fraud management specialist Joseph Nderitu writes, CFOs who integrate RA into their financial strategies will be better positioned to protect revenues.
In Kenya's dynamic landscape of asset financing, Watu Credit has emerged as a key player. At the helm of its financial strategy is Steve Onyango, head of finance, whose leadership is helping drive the adoption of e-mobility in the region.
Over 70 CFOs from across East Africa came together at Kigali Marriott in Rwanda for the much-anticipated launch of the CFO East Africa Rwanda Chapter.
David Wafula will devote the next few months to strengthening corporate governance through his directorial roles at various companies in South Africa, Kenya and Rwanda and completing his studies in sustainable leadership. Kenya’s e-mobility landscape is growing in leaps and bounds, but players in the industry are still facing challenges in scaling up adoption. Watu Credit head of finance Steve Onyango, who is also the treasurer of the Electric Mobility Association of Kenya (EMAK), reveals what it would take to de-risk financing and create a friendly policy environment for the adoption of electric vehicles (EVs). Emma Kendi has been appointed as finance lead at Kenya Rhino Range Expansion. Until March 2024, she had served as financial controller at BigCold Kenya, providing leadership in the development of the continuous evaluation of short and long-term strategic financial objectives. Emmanuel Kyarwenda will take on the role of finance and strategy director at Diageo subsidiary Serengeti Breweries effective 1 April. He transitions into the role after four years at Coca-Cola Kwanza, a subsidiary of Coca-Cola, where he previously served as financial controller before assuming the position of finance director. Effective 1 April, David Muriithi will take on the role of financial controller at Diageo North America in Bangalore after three years as finance and strategy director at Serengeti Breweries, a Diageo subsidiary. Access to Finance Rwanda (AFR) finance head Innocent Gatete’s career path is anything but conventional. Today, he is keen to channel his expertise towards changing lives and leaving a legacy of positive transformation.
The seasoned finance director will oversee the conglomerate’s corporate strategy, operations, and governance, leveraging more than two decades of experience across multiple industries to drive growth and stakeholder alignment.2025 CFO Awards judge Samuel Sejjaaka is preparing CFOs for the corner office
Sanlam head of finance Fredrick Njoroge sheds light on Ksh1B return to profit
Moving beyond compliance: How CFOs can drive value through revenue assurance
RSM Eastern Africa executive chairperson Ashif Kassam helps CFOs see the bigger picture
2025 CFO Awards judges envision the CFO as value creator
Business leaders discuss how ‘big data’ is shaping financial decision-making
Revenue assurance: The CFO’s weapon for profitability
For Watu Credit head of finance Steve Onyango, people make all the difference
History made at massive CFO summit in Rwanda
CFO David Wafula shifts focus to board leadership
Watu Credit CFO Steve Onyango explores the future of Kenya’s e-mobility landscape
Emma Kendi joins Kenya Rhino Range Expansion as finance lead
Emmanuel Kyarwenda steps up at Serengeti Breweries
David Muriithi takes on new challenge at Diageo North America
AFR head of finance Innocent Gatete believes numbers are a CFO’s compass
Alex Tito Mwangi has been appointed as group managing director at HighChem Group of Companies
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Contact: KC Rottok Chesaina
CFO East Africa community manager
kcrottok@cfo-ea.com




