The membership gives Liquid Kenya’s finance leadership team opportunities to connect with peers and access CFO East Africa’s professional development opportunities. The seasoned finance and strategy leader steps into the role after more than two decades spanning healthcare, FMCG and manufacturing across East Africa Mastercard Foundation finance director Winnie Waweru asks the same question in every room she enters: Where is the voice of the young people? Car & General is entering another period of reinvention after nine decades of surviving changing markets. For CFO Sam Njenga, staying relevant necessitates remaining close to customers, investing in people, embracing technology and being willing to rethink what comes next. Daniel started running in 2016 to get fit. A decade later, the recreational runner has graduated from half marathons to the full marathon, with each run teaching him lessons about discipline and knowing when to slow down. As head of finance and operations at both PHAT! Music & Entertainment and Yakwetu, James Mwenda believes that the modern CFO’s greatest asset is the quality to never stop learning and an ability to connect people through effective communication. One of the world's most recognised skincare brands brings its finance team into CFO East Africa's community of C-suite finance leaders. Daisy Wanjie has spent her career at the intersection of finance and impact. She explains how the organisation she helps lead is closing one of the continent's most persistent financing gaps. The Kisima Farm group CFO joins the council alongside eight other young professionals from across Britam's operating markets. East Africa's largest banking group brings its senior finance leadership into CFO East Africa, as KCB Group signs up as a corporate member of the community. Her remit now extends beyond FP&A and investor relations to cover financial controlling, reporting, tax, treasury, shared services, and credit collections. Nahashon Gathai, director of finance and strategy at AA Kenya, has built a career by stepping into uncertainty. For the finance executive, the future belongs to those willing to learn continuously and welcome innovation. Every finance leader eventually comes face to face with the need for automation. The harder question is which change actually earns a permanent place once the systems are in and the old habits are gone. CRDB Bank CFO Fredrick Nshekanabo, Heritage Insurance GM finance and administration Luke Magambo, and Vodacom Tanzania finance director Hilda Bujiku share the one process they automated that changed their work for good. Post-harvest food loss drains billions of shillings from the agricultural economy every year. Newton Matope, CEO of Cold Solutions Kenya, explains how an unbroken cold chain brings predictability to the region's volatile logistics networks, and why he views regulatory hurdles as an invitation to design better infrastructure. Naivas CFO Jonathan Ng'ang'a decided he wanted to be an accountant in the third grade. He shares the governance secrets behind the company's longevity in the supermarket sector and explains the value of trusting your team. George Mutua, audit partner at RSM Eastern Africa, speaks about the shift from managing to leadership and the deadline every CFO should already be working towards. Madison Group group CFO Dr Daniel Murage Kinyua is part of the second cohort of nominees for the CFO East Africa Awards, joining a distinguished group of finance leaders competing for the region's most coveted recognition in finance leadership. In nearly a decade at Heritage Insurance, Luke Magambo has overhauled its financial architecture and led the company through the IFRS 17 transition. He speaks about his people-first philosophy and why he maintains absolute zero tolerance for unethical behaviour. For the third year running, more than 150 finance leaders from across East Africa gathered in Nairobi for the CFO East Africa Sustainability Summit, coming to the consensus that ESG belongs in the CFO’s office. British American Tobacco brings a cross-functional leadership team into CFO East Africa as it takes up a corporate membership.Liquid Kenya takes up CFO East Africa corporate membership
Stephen Maina appointed managing director at Tropikal Brands Afrika
Mastercard Foundation's Winnie Waweru wants young people in the rooms that matter
How Car & General CFO Sam Njenga is keeping a 90-year-old business agile
Madison group CFO Dr Daniel Kinyua has learned to finish what he starts
PHAT! head of finance James Mwenda refuses to be 'just an accountant'
Beiersdorf joins CFO East Africa as corporate member
African Guarantee Fund CFO Daisy Wanjie unlocks billions in SME funding
Francis Ngumbi appointed to inaugural Britam Youth Advisory Council
KCB joins CFO East Africa as corporate member
Caroline Wambugu takes on expanded finance leadership role at Safaricom
AA Kenya finance director Nahashon Gathai builds tomorrow before it arrives
Finance leaders reveal the automations that changed their work for good
How Cold Solutions CEO Newton Matope is engineering food security
Jonathan Ng'ang'a, CFO of Naivas, fulfils a childhood dream
RSM audit partner George Mutua is building things that last
Madison Group CFO Daniel Kinyua nominated for 2026 CFO Awards
Heritage Insurance CFO Luke Magambo lets the numbers do the talking
CFOs at Sustainability Summit crown finance ESG’s custodian
BAT signs up for CFO East Africa corporate membership
Kenya
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Contact
Contact: KC Rottok Chesaina
CFO East Africa community manager
kcrottok@cfo-ea.com




